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The Great British Heat Pump Owner Persona Survey: Let's Build Our Archetype!

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Last Post by Mars 2 months ago

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Mars

(@editor)

Illustrious Member Admin

Joined: 5 years ago

Posts: 4294

Topic starter 01/01/2026 8:54 pm

Happy New Year everyone!

As we head into 2026, I thought it would be genuinely interesting (and fun) to find out who the "typical" British heat pump owner really is. Are we all Guardian-reading, organic-eating, EV-driving eco-warriors? Or are we secretly just a bunch of spreadsheet-loving bill-minimisers who jumped on the Boiler Upgrade Scheme bandwagon?

Let's settle it once and for all with the Great British Heat Pump Persona survey. It's completely anonymous, no email required and should take a couple of minutes to complete.

Complete the survey here: https://renewableheatinghub.co.uk/the-great-british-heat-pump-owner-persona-survey-lets-build-our-archetype/

This topic was modified 2 months ago 3 times by Mars

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Stuart

(@Stuart)

Joined: 2 months ago

Posts: 1

02/01/2026 10:06 am

ASHP INSTALL: An absolute nightmare from the start. Our property has been ruined, we have a leaking roof, and the house is cold. We have installed two wood burners to keep us warm. Oh, the green Irony. £30,000 spent fighting government granted company that fitted our ECO4 ASHP plus solar.

This post was modified 2 months ago by Stuart

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Mosibi

(@mosibi)

Eminent Member Member

Joined: 2 years ago

Posts: 30

02/01/2026 11:11 am

@editor This is a British oriented forum, but also attracting people from abroad. Do you want their data also in your survey, or only British people?

This post was modified 2 months ago by Mosibi

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Mars

(@editor)

Illustrious Member Admin

Joined: 5 years ago

Posts: 4294

Topic starter 02/01/2026 11:14 am

@mosibi, our audience is 95% British, so that's why I'm focusing on that. The British heat pump market, from what I've gauged, is massively different to Europe, Asia and North America (and this is something I want to investigate further this year). Having said that, motivations might be similar.

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Mosibi

(@mosibi)

Eminent Member Member

Joined: 2 years ago

Posts: 30

02/01/2026 11:18 am

Posted by: @editor

↑

and this is something I want to investigate further this year

Feel free to sent me a message if you want some info from a Dutch point-of-view

Posted by: @editor

↑

Having said that, motivations might be similar.

True, but your answer is hard to understand for a geek as me: yes or no? 😀

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Mars

(@editor)

Illustrious Member Admin

Joined: 5 years ago

Posts: 4294

Topic starter 02/01/2026 11:20 am

@mosibi, go on then, complete the survey. Let's get the Dutch perspective. I feel bad now. 🤣

Also good to know that you're abroad... I'll reach out via DM in the next fortnight to ask a few questions about heat pump installs in The Netherlands.

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👍

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