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Aira Heat Pump: Stylish Scandinavian Heating
This sort of thing honestly makes my skin crawl.
“Sign within 24 hours or lose £1,000” is not how a homeowner-focused heating transition should work. It’s straight out of the double-glazing playbook from the 1990s… not what you’d expect from a company positioning itself as a modern, trusted renewable brand.
If the system is correctly designed and correctly priced today, it’ll still be correctly designed and correctly priced in a few days’ time, after the homeowner has had a chance to compare quotes, ask questions here, review the heat loss calculation, ask technical questions and think clearly without someone breathing down their neck.
The industry talks endlessly about building consumer confidence and I think tactics like this actively destroy it.
“Act now.” “Today only.” “Last chance.” “Everything must go.” It’s textbook scarcity BS designed to compress the decision window before the customer has time to properly interrogate the proposal or get independent advice.
Of course that doesn’t mean every Aira installation is poor. But high-pressure sales and good engineering culture are uncomfortable bedfellows IMO. A good heat pump design and proposal should survive scrutiny… it shouldn’t need urgency to close the deal.
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@editor They should respond, if I sign today will you install tomorrow and if you cannot meet my 24hr demand will you further discount and loose another £1,000 for me?
Pressure sales needs to be met with pressure expectations otherwise its a 1 sided deal. Also lets be honest, the only way my company could offer a £1,000 discount is to artificially inflate the job by £1,000 in the 1st place, just saying!
Im not sure any of us as smaller companies really make £1,000 to even try to give away, perhaps I should raise the price by 25% (i'm jesting, we would prefer credibility over hard sales tactics)
AAC Group Ltd covering the Kent Area for design, supply and installation of ASHP systems, service and maintenance, diagnostics and repairs.
Professional installer. Book a one-to-one consultation for pre- and post-installation advice, troubleshooting and system optimisation.
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