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Grade-A boiler manufacturer with an interesting brief

Well & Truly Off The Grid

Last Post by HughF 2 years ago

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Mars

(@editor)

Illustrious Member Admin

Joined: 5 years ago

Posts: 3416

Topic starter 19/01/2024 10:57 am

We occasionally undertake UGC (User Generated Content) video projects for brands, primarily to create product testimonials. These are then used as advertisements on platforms like Instagram and YouTube. Recently, one of the agencies we collaborate with presented us with a brief from a boiler manufacturer. Although we chose not to accept the project, I did review the brief, which included a script. Notably, under the product direction section, it contained this notable instruction: 'You can include fake, but plausible details if necessary.

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Abernyte

(@abernyte)

Honorable Member Member

Joined: 3 years ago

Posts: 236

19/01/2024 2:47 pm

That phrase describes almost every advert that I have ever seen, either in print, on telly or online. Online is particularly vulnerable to shilling and downright fabrication, so is it any wonder that we read so many people, on this forum alone, who are dissatisfied with the product they have been sold.

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Transparent

(@transparent)

Illustrious Member Moderator

Joined: 4 years ago

Posts: 2468

19/01/2024 4:03 pm

I wouldn't just let that go @editor

The Agency ought to be challenged on ethical grounds for having passed that onward to you for comment.

Apart from the ethics, have they not considered the damage that could do to the product and the manufacturer's name.
Anyone like you who received that request, could now release that information online, thereby naming and shaming the brand.

The correct procedure should now be for the Agency to discard all comments about that product which have already been received.
Those opinions cannot be trusted.

They may then choose to restart the process, or they could tell the manufacturer that they aren't prepared to provide the UGC service for them.
It depends whether the "You can include fake, but plausible details" comment was written by the manufacturer or the agency.

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Derek M

(@derek-m)

Illustrious Member Member

Joined: 5 years ago

Posts: 4427

23/01/2024 2:28 pm

Posted by: @editor

↑

We occasionally undertake UGC (User Generated Content) video projects for brands, primarily to create product testimonials. These are then used as advertisements on platforms like Instagram and YouTube. Recently, one of the agencies we collaborate with presented us with a brief from a boiler manufacturer. Although we chose not to accept the project, I did review the brief, which included a script. Notably, under the product direction section, it contained this notable instruction: 'You can include fake, but plausible details if necessary.

This unfortunately is the World in which we live. Not all manufacturers design and produce goods of good quality, since it is not necessary if they can convince consumers to buy their products by whatever means available.

British industry has gradually diminished because we used to make good quality goods that were designed to last, then others copied the designs, and manufactured to lower quality but cheaper price.

As the saying goes, "You get what you pay for".

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HughF

(@hughf)

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Joined: 3 years ago

Posts: 489

23/01/2024 3:35 pm

I couldn't be happier with the build quality, price and performance of my Chinese heat pump... I genuinely believe the commercial refrigeration controller they built it around (Italian) to be superior to most others on the market.

Off grid on the isle of purbeck
2.4kW solar, 15kWh Seplos Mason, Outback power systems 3kW inverter/charger, solid fuel heating with air/air for shoulder months, 10 acres of heathland/woods.

My wife’s house: 1946 3 bed end of terrace in Somerset, ASHP with rads + UFH, triple glazed, retrofit IWI in troublesome rooms, small rear extension.

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