Grade-A boiler manufacturer with an interesting brief
We occasionally undertake UGC (User Generated Content) video projects for brands, primarily to create product testimonials. These are then used as advertisements on platforms like Instagram and YouTube. Recently, one of the agencies we collaborate with presented us with a brief from a boiler manufacturer. Although we chose not to accept the project, I did review the brief, which included a script. Notably, under the product direction section, it contained this notable instruction: 'You can include fake, but plausible details if necessary.
Buy Bodge Buster – Homeowner Air Source Heat Pump Installation Guide: https://amzn.to/3NVndlU
From Zero to Heat Pump Hero: https://amzn.to/4bWkPFb
Subscribe and follow our Homeowners’ Q&A heat pump podcast
That phrase describes almost every advert that I have ever seen, either in print, on telly or online. Online is particularly vulnerable to shilling and downright fabrication, so is it any wonder that we read so many people, on this forum alone, who are dissatisfied with the product they have been sold.
I wouldn't just let that go @editor
The Agency ought to be challenged on ethical grounds for having passed that onward to you for comment.
Apart from the ethics, have they not considered the damage that could do to the product and the manufacturer's name.
Anyone like you who received that request, could now release that information online, thereby naming and shaming the brand.
The correct procedure should now be for the Agency to discard all comments about that product which have already been received.
Those opinions cannot be trusted.
They may then choose to restart the process, or they could tell the manufacturer that they aren't prepared to provide the UGC service for them.
It depends whether the "You can include fake, but plausible details" comment was written by the manufacturer or the agency.
Save energy... recycle electrons!
Posted by: @editorWe occasionally undertake UGC (User Generated Content) video projects for brands, primarily to create product testimonials. These are then used as advertisements on platforms like Instagram and YouTube. Recently, one of the agencies we collaborate with presented us with a brief from a boiler manufacturer. Although we chose not to accept the project, I did review the brief, which included a script. Notably, under the product direction section, it contained this notable instruction: 'You can include fake, but plausible details if necessary.
This unfortunately is the World in which we live. Not all manufacturers design and produce goods of good quality, since it is not necessary if they can convince consumers to buy their products by whatever means available.
British industry has gradually diminished because we used to make good quality goods that were designed to last, then others copied the designs, and manufactured to lower quality but cheaper price.
As the saying goes, "You get what you pay for".
I couldn't be happier with the build quality, price and performance of my Chinese heat pump... I genuinely believe the commercial refrigeration controller they built it around (Italian) to be superior to most others on the market.
Off grid on the isle of purbeck
2.4kW solar, 15kWh Seplos Mason, Outback power systems 3kW inverter/charger, solid fuel heating with air/air for shoulder months, 10 acres of heathland/woods.
My wife’s house: 1946 3 bed end of terrace in Somerset, ASHP with rads + UFH, triple glazed, retrofit IWI in troublesome rooms, small rear extension.
- 26 Forums
- 2,114 Topics
- 46.4 K Posts
- 35 Online
- 3,410 Members
Join Us!
Latest Posts
-
RE: No-code, plug-and-play monitoring for your heat pump
Is that a workaround whereby you need your own domain? ...
By benson , 30 minutes ago
-
@eliuccio good to hear you’re happy with the install. A...
By Mars , 8 hours ago
-
RE: Is this just haze or something more?
I am not a scientist nor a meteorologist and I know the...
By Toodles , 23 hours ago
-
RE: Benefits of an extra horizontal loop for GSHP
It will improve performance, but by how much depends on...
By Brendon Uys , 1 day ago
-
RE: The good, the bad and the not that great – my heat pump installation
Said I would pop back with a update. Only Mr Jesus h...
By Burtis , 2 days ago
-
RE: Buffers, hot water and cooling
Thats presumably heat pump DT, what about radiator DT a...
By JamesPa , 2 days ago
-
RE: Who's your electricity provider and what's your tariff?
@chandykris Exactly the same here. We now have 13.5kWh ...
By Old_Scientist , 2 days ago
-
Compressor and Evaporator Stratification
I have had a few issues with my Hitachi spilt heatpump ...
By trebor12345 , 2 days ago
-
RE: Wood burner with ASHP - direct air?
This depends on the size of your wood burner and size/t...
By Lucia , 3 days ago
-
RE: Difficult positioning of air source heat pump
@rikiarn It's a not a buffer it's a volumiser which is ...
By Lucia , 3 days ago
-
RE: Is your heat pump insured?
To make things clear, lots of insurance companies cover...
By Lucia , 3 days ago
-
RE: Boxt Heat Pump Installation Experience
@adrian any updates since installation? How is it perfo...
By Ashfp , 3 days ago
-
RE: Say hello and introduce yourself
Hi @seatonian - Yes, I know Seaton, and I have the Nat...
By Transparent , 4 days ago
-
@seatonian got your email. Will connect you with a reco...
By Mars , 5 days ago
-
@downfield and @toddles, this isn’t in the settings cur...
By Mars , 7 days ago
-
RE: Homely launched for Grant Aerona ASHP control
I haven't bought the Aerona Smart Controller (£700!) bu...
By Prunus , 7 days ago
-
RE: Antifreeze top up for my heat pump - is this a rip off?
For the record, Grant supply ethylene glycol for their ...
By Prunus , 7 days ago
-
RE: Compressor attempts start but fails - Nibe Fighter 2005 8kW
@skyefarmer amazing. Well done!
By Mars , 1 week ago
-
RE: Air source heat pump roll call – what heat pump brand and model do you have?
Ebac 5kw - Monobloc R32. Developed and made in UK - Mit...
By marcinwloch69@gmail.com , 1 week ago
-
RE: Is a Valliant Inline 6kW heater a BUS buster?
Just another thought - it might be worth thinking about...
By JamesPa , 1 week ago