Grade-A boiler manufacturer with an interesting brief
We occasionally undertake UGC (User Generated Content) video projects for brands, primarily to create product testimonials. These are then used as advertisements on platforms like Instagram and YouTube. Recently, one of the agencies we collaborate with presented us with a brief from a boiler manufacturer. Although we chose not to accept the project, I did review the brief, which included a script. Notably, under the product direction section, it contained this notable instruction: 'You can include fake, but plausible details if necessary.
Buy Bodge Buster – Homeowner Air Source Heat Pump Installation Guide: https://amzn.to/3NVndlU
Follow our sustainability journey at My Home Farm: https://myhomefarm.co.uk
That phrase describes almost every advert that I have ever seen, either in print, on telly or online. Online is particularly vulnerable to shilling and downright fabrication, so is it any wonder that we read so many people, on this forum alone, who are dissatisfied with the product they have been sold.
I wouldn't just let that go @editor
The Agency ought to be challenged on ethical grounds for having passed that onward to you for comment.
Apart from the ethics, have they not considered the damage that could do to the product and the manufacturer's name.
Anyone like you who received that request, could now release that information online, thereby naming and shaming the brand.
The correct procedure should now be for the Agency to discard all comments about that product which have already been received.
Those opinions cannot be trusted.
They may then choose to restart the process, or they could tell the manufacturer that they aren't prepared to provide the UGC service for them.
It depends whether the "You can include fake, but plausible details" comment was written by the manufacturer or the agency.
Save energy... recycle electrons!
Posted by: @editorWe occasionally undertake UGC (User Generated Content) video projects for brands, primarily to create product testimonials. These are then used as advertisements on platforms like Instagram and YouTube. Recently, one of the agencies we collaborate with presented us with a brief from a boiler manufacturer. Although we chose not to accept the project, I did review the brief, which included a script. Notably, under the product direction section, it contained this notable instruction: 'You can include fake, but plausible details if necessary.
This unfortunately is the World in which we live. Not all manufacturers design and produce goods of good quality, since it is not necessary if they can convince consumers to buy their products by whatever means available.
British industry has gradually diminished because we used to make good quality goods that were designed to last, then others copied the designs, and manufactured to lower quality but cheaper price.
As the saying goes, "You get what you pay for".
I couldn't be happier with the build quality, price and performance of my Chinese heat pump... I genuinely believe the commercial refrigeration controller they built it around (Italian) to be superior to most others on the market.
Off grid on the isle of purbeck
2.4kW solar, 15kWh Seplos Mason, Outback power systems 3kW inverter/charger, solid fuel heating with air/air for shoulder months, 10 acres of heathland/woods.
My wife’s house: 1946 3 bed end of terrace in Somerset, ASHP with rads + UFH, triple glazed, retrofit IWI in troublesome rooms, small rear extension.
- 25 Forums
- 1,428 Topics
- 30 K Posts
- 33 Online
- 1,214 Members
Join Us!
Latest Posts
-
RE: Is this a bad installation and is there something wrong with my Samsung heat pump?
@kenbone no need for what kenbone regarding the 100watt...
By David999 , 16 hours ago
-
RE: Insulation of flow and return Heat Pump piping
@mike-h Thanks Mike. Toodles.
By Toodles , 19 hours ago
-
RE: Bivalent (or even trivalent!) system design options for a new GSHP installation
For your interest @algienon this is what happens when a...
By Transparent , 20 hours ago
-
RE: Rising Damp – Production Recommendation
Yet another topic I'm not an expert in. Nonetheless, th...
By Majordennisbloodnok , 1 day ago
-
RE: Noise problems with newly installed Samsung 8kW ASHP
@editor yes, the more I read the forum posts the more I...
By sjn , 1 day ago
-
RE: Observations on my Ecodan's estimates of energy consumed and delivered
As it is possible for the FTC to be powered from a sepa...
By HarriUp , 1 day ago
-
RE: ASHP Cut-off Temperatures: What's Your Setting and is a Your Heating Still On?
My system has been running 24/7 on weather compensation...
By HughF , 2 days ago
-
RE: Heat Pump Truth or Myth#2 - Cycling uses a lot of power and ruins your COP
I cannot state that I have noticed that our A2A heat pu...
By Derek M , 2 days ago
-
RE: Maximising Savings: Navigating My First Year with Octopus Energy and Heat Pump Running Costs
@toodles I can also happily report that the Agile tarif...
By Steve D , 2 days ago
-
@editor As we all know, RHH always strive to educate, e...
By Toodles , 2 days ago
-
@bontwoody I used the website link to contact them for ...
By Toodles , 2 days ago
-
RE: Samsung ASHP power cycling
I have considered that and I would have expected to see...
By Blaine_t , 2 days ago
-
RE: 14kW Midea ASHP in an old leaky building
Hi @batalto. I see you have a Midea ASHP and I am sched...
By Kbedders , 2 days ago
-
RE: Additional ASHP kW for DHW cylinder?
We're in a similar boat to you with a hodgepodge of dif...
By Mars , 2 days ago
-
RE: No-code, plug-and-play monitoring for your heat pump
Anyway, so far we have all missed the main protagonist ...
By Toodles , 2 days ago
-
RE: Are Octopuses Slowing Consumer Adoption of Heat Pumps?
@ivanopinion Im in the same team as Ivan. I think for a...
By bontwoody , 3 days ago
-
RE: Issues with Vaillant connectivity via the MyCONNECT gateway
@drew-pa I don't know about hard work! It is pretty cl...
By dr_dongle , 4 days ago
-
RE: Are Solar Diverters Necessary for Homes with ASHPs and Solar PV?
@editor No, I made one 😀 Loft insulation all...
By Andris , 5 days ago
-
@hughf Thanks for that. Ah so they are talking about ...
By IRMartini , 5 days ago
-
RE: Ecodan software update. Real or scam?
@abernyte, hmm, must have been a major disruption if 40...
By Mars , 5 days ago
Latest Topics
-
By Toodles 2 days ago
-
By Blaine_t 2 days ago
-
Insulation of flow and return Heat Pump piping
By Toodles 2 days ago
-
Rising Damp – Production Recommendation
By Mars 2 days ago
-
Additional ASHP kW for DHW cylinder?
By Project_Electrify 3 days ago
-
By IRMartini 5 days ago
-
Riello / Midea - modbus set flow temp
By stuartornum 5 days ago
-
Ecodan software update. Real or scam?
By Morgan 6 days ago
-
Noise problems with newly installed Samsung 8kW ASHP
By Lokisam 1 week ago