Misleading government advertising
You may have seen a government information advert which appears on TV. I've most recently seen it on Channel 4 catch-up.
It has a link to a website
which makes the same claims as the advert.
The advert enourages us to adopt energy efficiency measures such as heat pumps, loft insulation, double glazing and so on.
It conflates claims of better energy efficiency for heat pumps, with operating cost savings for other measures. In so doing I think it is misleading in encouraging people to believe that a heat pump will be an operating cost saving measure. I pointed out that EPCs which rate the energy cost of a property, rate ASHPs as Poor.
I think if a private business was to do this it would lay itself open to claims of mis-representation.
I should probably get out more but anyway I've complained about the advert to the ASA (Advertising Standards Authority). We'll see what is their response.
Mike
Grant Aerona HPID10 10kWh ASHP
Does it conflate the two, the bit about heat pumps (reproduced below) talks about energy efficiency not cost savings so far as I read it. I guess you could argue that the title does put all the measures into the same bucket, but then you could also argue that the title reflects the fact that the article itself deals with two different things (ie energy efficiency and cost saving).
It will be interesting to hear what ASA says.
4kW peak of solar PV since 2011; EV and a 1930s house which has been partially renovated to improve its efficiency. 7kW Vaillant heat pump.
That's strange, I did not realise that heat pumps provide our homes with electricity, and not only that, but they also clean the electricity before doing so. I wonder do heat pumps polish the electrons? 😋
@derek-m Fair cop (or COP?). That just shows how easy it is to interpret something in a way that one expects not read what it actually says. This is misleading!
4kW peak of solar PV since 2011; EV and a 1930s house which has been partially renovated to improve its efficiency. 7kW Vaillant heat pump.
- 26 Forums
- 2,158 Topics
- 47.4 K Posts
- 52 Online
- 5,736 Members
Podcast Picks
Latest Posts
-
RE: Big Changes Coming to Our Heat Pump System
@jamespa things were shit in the "good old days", but w...
By Scalextrix , 4 minutes ago
-
RE: Heat Pump Damage on install - useable or dealbreaker?
Definitely that one, more important than the fins proba...
By JamesPa , 1 hour ago
-
RE: Testing new controls/monitoring for Midea Clone ASHP
@benson - looks like good work, and thanks for posting ...
By cathodeRay , 1 hour ago
-
RE: Electricity price predictions
@diverted-energy sounds like good tariff for you. Octop...
By JulianC , 13 hours ago
-
RE: Who’s Caved and Switched the Heating On Already?
In the last week, the external temperature in south Man...
By GrahamF , 15 hours ago
-
Ok. Two schools of thought. The first is to run the ...
By JamesPa , 15 hours ago
-
@drei Willing as I am to help, I don't think I'm yet ...
By JamesPa , 16 hours ago
-
RE: Is Your Broadband Router the Weak Link in Your High-Tech Home?
I hear you on the locality issue @transparent, and I ag...
By Scalextrix , 18 hours ago
-
Selling 5 year old ASHP & Gas Combi Boiler - £590
Selling a 5-year-old Daikin Altherma Hybrid Air Source ...
By Paul G , 19 hours ago
-
RE: Midea ASHP – how to set weather compensation
@pash44pump Referring to the problem of rooms with diff...
By Tasos , 20 hours ago
-
RE: Help me keep the faith with my air source heat pump installation
Er true, it should have read l/hr!
By JamesPa , 21 hours ago
-
@damon thanks. I will do as you suggest. Hopefully I wi...
By bontwoody , 2 days ago
-
RE: Is a Valliant Inline 6kW heater a BUS buster?
Much of that is true in principle, but its not likely t...
By JamesPa , 3 days ago
-
RE: Heat Pump Servicing & Maintenance – Good Value or Rip-Off?
@dgclimatecontrol I attach the responses from 2 potenti...
By pash44pump , 3 days ago
-
RE: Buffers, hot water and cooling
@dgclimatecontrol thanks, that's helpful.
By JamesPa , 4 days ago
-
RE: Failing heat pump system - seeking thoughts on a rebuild
I realise im overdue an update on my situation. first...
By Cleardene-ashp , 4 days ago
-
RE: Replacing Worcester oil boiler with an ASHP
@toodles thanks. I was told by the engineer that this h...
By JulianC , 4 days ago
-
RE: What crazy nonsense are inverter limits and why are they imposed?
A week later, I'm finally picking up this comment... ...
By Transparent , 4 days ago
-
RE: COP is not the only measure of efficiency
We keep all our TRVs fully open using the whole house a...
By Old_Scientist , 4 days ago