Misleading government advertising
You may have seen a government information advert which appears on TV. I've most recently seen it on Channel 4 catch-up.
It has a link to a website https://energy-efficient-home.campaign.gov.uk/ which makes the same claims as the advert.
The advert enourages us to adopt energy efficiency measures such as heat pumps, loft insulation, double glazing and so on.
It conflates claims of better energy efficiency for heat pumps, with operating cost savings for other measures. In so doing I think it is misleading in encouraging people to believe that a heat pump will be an operating cost saving measure. I pointed out that EPCs which rate the energy cost of a property, rate ASHPs as Poor.
I think if a private business was to do this it would lay itself open to claims of mis-representation.
I should probably get out more but anyway I've complained about the advert to the ASA (Advertising Standards Authority). We'll see what is their response.
Mike
Grant Aerona HPID10 10kWh ASHP
Does it conflate the two, the bit about heat pumps (reproduced below) talks about energy efficiency not cost savings so far as I read it. I guess you could argue that the title does put all the measures into the same bucket, but then you could also argue that the title reflects the fact that the article itself deals with two different things (ie energy efficiency and cost saving).
It will be interesting to hear what ASA says.
4kW peak of solar PV since 2011; EV and a 1930s house which has been partially renovated to improve its efficiency. 7kW Vaillant heat pump.
That's strange, I did not realise that heat pumps provide our homes with electricity, and not only that, but they also clean the electricity before doing so. I wonder do heat pumps polish the electrons? 😋
@derek-m Fair cop (or COP?). That just shows how easy it is to interpret something in a way that one expects not read what it actually says. This is misleading!
4kW peak of solar PV since 2011; EV and a 1930s house which has been partially renovated to improve its efficiency. 7kW Vaillant heat pump.
- 26 Forums
- 2,153 Topics
- 47.3 K Posts
- 102 Online
- 5,673 Members
Join Us!
Podcast Picks
Latest Posts
-
RE: Midea ASHP – how to set weather compensation
It's a known technique and heat pump manufacturers even...
By JamesPa , 33 minutes ago
-
My Samsung Gen6 (probably same controller as yours) onl...
By Old_Scientist , 2 hours ago
-
@drei When I was in local government we were of cours...
By JamesPa , 3 hours ago
-
RE: Heat Pump SCOPs – The Truth Might Not Be What You Think
Sufficient system volume is also essential for ensuring...
By Old_Scientist , 4 hours ago
-
RE: Boiling Mad: Exposing Radiatorgate
@rob-nezard you can see more of Drei's rad dramas here ...
By Mars , 4 hours ago
-
RE: A Customer's Lessons Learnt from a Heat Pump Installation in a Large House
@drei I will say again that Im sorry to heat about your...
By JamesPa , 5 hours ago
-
RE: Flexi-Orb Heat Pump Scheme: A Game-Changer for the UK's Heat Pump Industry
As someone who has suffered from a Heat Pump installati...
By DREI , 16 hours ago
-
RE: Solar Power Output – Let’s Compare Generation Figures
1040kw Even beat June and July. Great month.
By Andris , 17 hours ago
-
RE: New Vaillant aroTherm Plus in black - When will it come to the UK?
Hope they know what they're doing regarding paint types...
By PatrickVito , 18 hours ago
-
RE: What crazy nonsense are inverter limits and why are they imposed?
I’ve also got a dual fuel Rangemaster. We originally ha...
By Majordennisbloodnok , 20 hours ago
-
RE: Octopus tariffs - a quick comparison
@tim441 I’d agree wholeheartedly with that, with 2 x Po...
By Toodles , 22 hours ago
-
RE: Electricity price predictions
@bontwoody Maybe one for @editor to consider whether a ...
By ChandyKris , 1 day ago
-
RE: is a home battery without an EV worth it?
You would think, but when I had my Powerwall 3 installe...
By Old_Scientist , 1 day ago
-
@mars That response surely deserves a nomination for Tu...
By JamesPa , 2 days ago
-
Specifying batteries, pv solar etc using ChatGPT
I thought I'd try to use ChatGPT to specify my requirem...
By Tim441 , 2 days ago
-
RE: Ecodan & MelCloud scheduling
When I interviewed Mitsubishi Electric at Installer ear...
By Mars , 2 days ago
-
RE: Rodents! A word of warning for heat pump owners
@lucia One look at that protection and the rodents will...
By Toodles , 2 days ago
-
What is the Heat Geek Guarantee?
We regularly hear from homeowners who are researching i...
By Mars , 3 days ago
-
RE: Help me keep the faith with my air source heat pump installation
@adamk, interesting point. I’ve not focused much on Hea...
By Mars , 2 days ago