Misleading government advertising
You may have seen a government information advert which appears on TV. I've most recently seen it on Channel 4 catch-up.
It has a link to a website https://energy-efficient-home.campaign.gov.uk/ which makes the same claims as the advert.
The advert enourages us to adopt energy efficiency measures such as heat pumps, loft insulation, double glazing and so on.
It conflates claims of better energy efficiency for heat pumps, with operating cost savings for other measures. In so doing I think it is misleading in encouraging people to believe that a heat pump will be an operating cost saving measure. I pointed out that EPCs which rate the energy cost of a property, rate ASHPs as Poor.
I think if a private business was to do this it would lay itself open to claims of mis-representation.
I should probably get out more but anyway I've complained about the advert to the ASA (Advertising Standards Authority). We'll see what is their response.
Mike
Grant Aerona HPID10 10kWh ASHP
Does it conflate the two, the bit about heat pumps (reproduced below) talks about energy efficiency not cost savings so far as I read it. I guess you could argue that the title does put all the measures into the same bucket, but then you could also argue that the title reflects the fact that the article itself deals with two different things (ie energy efficiency and cost saving).
It will be interesting to hear what ASA says.
4kW peak of solar PV since 2011; EV and a 1930s house which has been partially renovated to improve its efficiency. 7kW Vaillant heat pump.
That's strange, I did not realise that heat pumps provide our homes with electricity, and not only that, but they also clean the electricity before doing so. I wonder do heat pumps polish the electrons? 😋
@derek-m Fair cop (or COP?). That just shows how easy it is to interpret something in a way that one expects not read what it actually says. This is misleading!
4kW peak of solar PV since 2011; EV and a 1930s house which has been partially renovated to improve its efficiency. 7kW Vaillant heat pump.
- 22 Forums
- 2,096 Topics
- 46.2 K Posts
- 99 Online
- 3,383 Members
Join Us!
Trusted Installers
Struggling to find a reliable heat pump installer? A poor installation can lead to inefficiencies and high running costs. We now connect homeowners with top-rated installers who deliver quality work and excellent service.
✅ Verified, trusted & experienced installers
✅ Nationwide coverage expanding
✅ Special offers available
Latest Posts
-
RE: Surface mount or bury primaries for heat pump installation?
@tomasmcguinness, I think your best bet would be using ...
By Aventus Eco , 5 hours ago
-
RE: Solar Power Output – Let’s Compare Generation Figures
@toodles all depends on asking the right questions! And...
By Tim441 , 6 hours ago
-
RE: Mitsubishi cycling while on chilled water output
I absolutely wouldn't remove the buffer altogether, I'd...
By JamesPa , 13 hours ago
-
RE: Commencing on an ASHP Installation Process
I received confirmation this morning that my Greener Ho...
By Sheriff Fatman , 15 hours ago
-
@jamespa Thanks for the advice - very helpful. I had al...
By abam48 , 2 days ago
-
RE: Weather compensated secondary circuits with Biomass
Hi @andycoo we do an LK 110 standalone weather compensa...
By Sune , 2 days ago
-
RE: Adding battery storage to SolarEdge PV system
@chandykris No need to apologise at all! I forgot to ad...
By Toodles , 2 days ago
-
RE: Say hello and introduce yourself
Yes please do Suggesting a loss in the region...
By JamesPa , 2 days ago
-
As I have reported elsewhere we turned on the cooling o...
By downfield , 3 days ago
-
-
@el3b Hi, sorry to hear that, it is advisable to instal...
By ASHP-BOBBA , 4 days ago
-
RE: Difficult positioning of air source heat pump
@rikiarn Out of intrigue, the thread reads as though Ai...
By Sheriff Fatman , 4 days ago
-
RE: Mitsubishi Ecodan Fails to Heat Water despite temperature drop
@m1kegibson If you are able to access the service me...
By HarriUp , 5 days ago