In a move that bridges football fame and sustainability, NIBE UK has announced former Arsenal and Swedish football icon Freddie Ljungberg as its new brand ambassador. This partnership aims to promote NIBE’s market-leading heat pumps and encourage UK households to ‘Take The Step’ towards energy-efficient living.
A Personal Connection to Sustainability
Freddie Ljungberg’s journey from Vittsjo, Sweden – a town just miles from Markaryd where NIBE was founded – to global football stardom adds a heartfelt layer to this collaboration. Ljungberg’s ties to NIBE run deep; his grandfather was an engineer who worked closely with the company during its early days.
Sharing his excitement, Freddie said: “I’m incredibly proud to join NIBE as their UK brand ambassador. This partnership feels incredibly meaningful to me, not just because of our shared Swedish roots, but also because of the personal connection I have to NIBE’s story. Growing up near Markaryd and with my grandfather being an engineer, I’ve always had a strong appreciation for innovation and technology. Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values.”
Leading the Charge in Renewable Technology
NIBE has positioned itself as a global leader in sustainable climate solutions. In 2024, the company celebrated a series of milestones, including awards for its S735 Exhaust Air Heat Pump, which earned accolades for ‘Domestic Energy Saving Product of the Year’ and ‘Heat Pump of the Year.’
With the UK increasingly turning to renewable heating solutions, the partnership with Freddie Ljungberg aims to make the transition more accessible and relatable for homeowners.
Paul Smith, Managing Director of NIBE UK, remarked: “We are delighted to welcome Freddie to the NIBE family. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. Together, with Freddie’s unique voice and our innovative technology, we’re empowering more households to take the step towards a sustainable future.”
The “Take The Step” Campaign
Launched in 2024, NIBE’s “Take The Step” campaign encourages homeowners to explore the benefits of heat pumps, which combine renewable energy with smart technology to deliver efficient, low-carbon heating. The campaign emphasises how NIBE’s solutions not only reduce carbon footprints but also maintain home comfort and energy savings.
With Freddie Ljungberg’s authentic voice and his strong connection to NIBE’s heritage, this partnership is set to inspire a broader audience to rethink their approach to home heating.
As Ljungberg transitions from the football pitch to the renewable energy field, his message is clear: sustainability is a team effort, and every household can play a vital role in creating a greener future.
