The Great British Heat Pump Owner Persona Survey: Let’s Build Our Archetype!
Happy New Year everyone! As we head into 2026, I thought it would be genuinely interesting (and fun) to find out who the “typical” British heat pump owner really is....
Articles
The Best Heat Pump in the UK? The Data Says You’re Asking the Wrong Question
Choosing a heat pump has become an exercise in brand comparison. Model numbers. Brochures. Sales claims. Endless YouTube videos. And yet, when you look at how heat pumps actually perform...
OVO’s Heat Pump Plus tariff is ending
OVO Energy’s decision to withdraw its Heat Pump Plus tariff from February 2026 has unsettled a group of customers who believed they had finally been offered something rare in the...
Five Heat Pump Bodge Jobs That Ruin UK Installs
Heat pumps should be one of the most efficient, reliable, environmentally-friendly and comfortable ways to heat a home in the UK. Yet every week, homeowners message and email me with...
Heat Pump Training vs. Real-World Installation
Discover the truth about heat pump installations and the multiple skill sets required for success. Theory alone is not enough - practical experience is key....
Air-to-Air Heat Pump BUS Grant Explained
Discover the latest changes to the BUS Scheme, including £2,500 grants for Air-to-Air Heat Pumps. Get the full scoop on eligibility and implications here....
Cashback Incentives That Reward Shorter Heat Pump Warranties
Discover the ethical questions raised by an installer regarding a promotional offer from Ideal Heating and how it potentially impacts consumer protection in the heat pump industry....
Why Millions of UK Homes Struggle With Heat Pumps
For years, we’ve heard a consistent refrain from homeowners on the Renewable Heating Hub forums and YouTube comments: “I’d happily switch to a heat pump… if only it didn’t wreck the...
MCS Certification Exposed: Lack of Verification Raises Questions
MCS is touted as the guardian of standards in the UK's renewable energy sector, but a closer look reveals troubling gaps in oversight and verification....
Aira launches integrated home energy system it claims could cut household bills by 90%
Aira unveils a fully integrated home energy system promising up to 90% savings on bills. Solar panels, battery storage, and smart tech all in one package....
