When most people start researching heat pumps, they’re told that “a heat pump is a heat pump.” They all ‘extract’ heat from the air, move it indoors and essentially run on electricity. But once you start digging, you realise that (like most things in life) there’s a world of difference between basic models and premium systems.
That’s the focus of this week’s Homeowners’ Q&A podcast, where we were joined by Ashley Stokes from Renewable Store and Mark Denman from Custom Renewables for a frank, detailed chat about what sets high-end systems apart.
With energy costs still unpredictable and installation quality varying wildly across the UK, homeowners are beginning to ask whether it’s worth spending more upfront for a system that performs better, lasts longer, and is easier to maintain.
Ashley Stokes represents Renewable Store, the UK supplier of Heliotherm heat pumps, a European brand with a reputation for uncompromising engineering. Unlike many mainstream systems, Heliotherm heat pumps are designed for efficiency and longevity from the ground up. They’re built to handle extreme climates, maintain high flow temperatures and deliver exceptional SCOPs, all while operating quietly and reliably.
But as Mark Denman points out, the real difference isn’t just in the hardware. It’s in the philosophy. Premium heat pumps often come with advanced design support, better controls and a higher standard of commissioning. When you combine robust design with correct installation, the results can be transformative: lower bills, quieter operation and systems that simply work.
That said, the conversation doesn’t shy away from the hard questions. Is the extra cost always justified? Can homeowners expect measurable returns? Are British homes, with their quirky insulation and radiator setups, even suited to this level of sophistication?
The consensus: while premium systems aren’t for every property, they raise the bar for what “good” looks like. They force the market to evolve beyond cheap, fast installations and remind homeowners that efficiency isn’t a race to the bottom, it’s an investment in comfort and reliability.
As the industry matures, brands like Heliotherm are proving that long-term performance matters more than a quick install. And as Ashley and Mark make clear, a properly designed and installed premium system doesn’t just heat your home, it transforms how you experience it.
If you’re considering a heat pump, this episode will help you look past price tags and focus on what really counts: design, performance, and peace of mind.
To find more about heat pumps, reach out to Ashley and his team at Renewable Store.
