Aira Heat Pump: Stylish Scandinavian Heating

Aira heat pump

Aira has introduced the Aira Heat Pump, a product designed to shift European homes away from gas heating and towards electrification, leveraging advanced smart technology and sleek design.

The Aira Heat Pump is notable for several reasons, including its affordability facilitated by an all-inclusive monthly payment plan, cutting-edge technology and a pioneering 15-year ‘Comfort Guarantee’. The design, inspired by Scandinavian aesthetics, incorporates timeless elements, soft edges, intuitive lighting and a neutral colour palette, ensuring it remains stylish throughout its lifespan.

The product is controlled through a smart app and sleek thermostat, emphasising a digital-first strategy. It also introduces ‘Aira Intelligence’, a smart feature set that adapts to a user’s routine, planning heating and hot water schedules with precision. This system promises up to 40% savings on heating costs and a reduction of at least 75% in CO2 emissions from the outset.

Aira’s offering disrupts the market with its zero upfront cost, monthly payment model, and comprehensive ‘Comfort Guarantee’ covering performance, product and installation. This approach not only makes clean energy technology more accessible but also significantly lowers heating costs and CO2 emissions from day one. The design features ensure the pump blends into its surroundings, complemented by its quiet operation.

With roots in Sweden, a country where heat pump usage is widespread and contributes minimally to CO2 emissions, Aira’s product and engineering teams bring over two decades of experience to the development of this heat pump.

Based on the Aira Heat Pump Fact Sheet, here’s a list of its features and benefits:

Features and benefits

  • High energy efficiency (class A+++ for both outdoor and indoor units).
  • R290 refrigerant.
  • Available in various capacities to suit different household sizes: 6 kW, 8 kW and 12 kW outdoor units.
  • Aira Room Thermostat with intuitive light cues for easy control.
  • Smart connectivity through the Aira Home Energy App for control and monitoring.
  • Aira Intelligence for optimal efficiency, including intelligent temperature control, hot water control, and smart weather mode.
  • 15-year Comfort Guarantee, covering performance, product, and installation.
  • Signature Scandinavian design with low maintenance requirements.
  • Designed for households ranging in size from small (1-2 people) to large (2-6 people).
  • Ensures a comfortable temperature even on the coldest days, as guaranteed by the 15 Year Aira Comfort Guarantee.
  • Allows for significant CO2 emissions reduction and heating cost savings.
  • Tailors heating and hot water production to household routines and preferences, enhancing efficiency.
  • Provides flexibility with the Away Mode and Hot Water Plus features for energy savings and on-demand hot water increase.
  • Adapts to weather changes proactively to maintain indoor comfort.
  • Offers complete user control over heating settings, consumption monitoring, and cost and CO2 savings estimates through the mobile app.
  • Lowers energy consumption and environmental impact by learning and optimizing its operation based on household habits and weather forecasts.
  • Easy installation and minimal maintenance with a comprehensive warranty for peace of mind.
  • Enhances home aesthetics with a sleek, timeless design.

Martin Lewerth, CEO of Aira, emphasised to us the significance of the Aira Heat Pump launch as a milestone in the company’s mission to serve millions of customers, highlighting the environmental and financial benefits for households. Kaj af Kleen, Chief Product and Technology Officer, added that the development process was centered on creating a user-friendly system, underpinned by an intuitive app that offers control and peace of mind to users.

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Mars
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Derek M
Editor
13554 kWhs
1 month ago

But do Aira have all the certificates and accreditation’s to know how to not design and install heating systems correctly?

Toodles
5045 kWhs
Reply to  Derek M
1 month ago

@Derek M Heating on the “never-never’? Regards, Toodles (Glad to be able to post again! (Sigh)

Derek M
Editor
13554 kWhs
1 month ago

I must admit that I was filled with confidence when I read the following line, and also saw that Aira appreciate the benefits of buffer tanks. ☹️ 

Outdoor unit

The outdoor unit draws in and compresses fresh air to heat your home and water. 🙄 

Toodles
5045 kWhs
Reply to  Derek M
1 month ago

@Derek M They wish to impress upon us that the fresh air is free (I’m not so sure about the ‘fresh’, especially after the latest UK government announcement that they wish to build some more gas-fired power stations, Arrrggh) and if HMRC get to know about air still being free – who’s to say how long before new legislation is introduced…? I think their copy writer needs to work with a proof reader too! Regards, Toodles, back with a vengeance!

Derek M
Editor
13554 kWhs
Reply to  Toodles
1 month ago

@Derek M They wish to impress upon us that the fresh air is free (I’m not so sure about the ‘fresh’, especially after the latest UK government announcement that they wish to build some more gas-fired power stations, Arrrggh) and if HMRC get to know about air still being free – who’s to say how long before new legislation is introduced…? I think their copy writer needs to work with a proof reader too! Regards, Toodles, back with a vengeance!

Hi Toodles, have you been away?

I was more concerned about Aira’s obvious expert knowledge 🙄  of how heat pumps work, rather than whether air is free or not. So if it is only necessary to compress this ‘free’ air to heat your home, why do they bother using a refrigerant gas?

Perhaps Aira staff need to attend one of the MCS training courses?

 

Toodles
5045 kWhs
Reply to  Derek M
1 month ago

@Derek M 🤣 Toodles (The security system took a dislike to me)

Derek M
Editor
13554 kWhs
Reply to  Toodles
1 month ago

@Derek M They wish to impress upon us that the fresh air is free (I’m not so sure about the ‘fresh’, especially after the latest UK government announcement that they wish to build some more gas-fired power stations, Arrrggh) and if HMRC get to know about air still being free – who’s to say how long before new legislation is introduced…? I think their copy writer needs to work with a proof reader too! Regards, Toodles, back with a vengeance!

Of course there will be the need for more gas fired power stations in the future, otherwise we will not have any electrical power when the wind is not blowing and the Sun is not shining.

What is rather annoying is that we as consumers will have to foot the bill for these new power stations, after government policy had forced many of the previous, still operational, gas fired power stations to shut down and be decommissioned.

Highly useful forward planning. 😜 

 

AllyFish
3050 kWhs
1 month ago

No data sheets or produce literature yet, but a very glossy product launch. It’s a branded Vaillant product, so it should be good. I’m not a great fan of the beige box look of most outdoor monobloc ASHPs, but that Aira washboard front grille, it’ll take forever to keep clean! The beige box wipes clean in 30 seconds. 😉
I share Derek’s concern, the Aira product itself can’t offer any guarantees of efficiency, energy saving and life cycle cost reduction, but here’s another brand doing exactly that via their web site with a few clicks of a mouse. As a system it is only as efficient as it’s weakest part, which for retrofits (and far too many new builds) is the hydronic circuit it is connected to and the competency or otherwise of the installer.
In 10 years time ASHPs will have either revolutionised the European & UK domestic heating market, or become the latest mass mis-selling scandal. Time will tell.

IvanOpinion
176 kWhs
Reply to  AllyFish
1 month ago

It’s a branded Vaillant product, so it should be good.
Are you saying the ‘Aira’ heat pump is really a Vaillant, just with a different brand name and a different exterior casing? I know they started with installations using actual Vaillant models, but I did not know the Aira brand replacement is just a white label version. Aira has its own factory in Poland.
 

IvanOpinion
176 kWhs
Reply to  Mars
1 month ago

@Mars I have them coming to do a survey soon, so I’ll ask the surveyor. In a way, it would be reassuring if it is just a rebadged and reskinned Vaillant, rather than completely new. Though surely you don’t build a new factory just to fit the exterior cladding? Maybe they are assembling the whole thing, using Vaillant designs and, perhaps, components?

IvanOpinion
176 kWhs
Reply to  Mars
1 month ago

@Mars Will do.
I’m hoping they will be a good compromise between Octopus and Heat Geek. Heat Geek are really impressive and I’m convinced would give me a really good system, but they cost £10k more than Octopus. The decision isn’t just about money, but I can’t say money is no object. Although I’d probably save a bit more electric with HG, there’s no way I’d recoup £10k over the life of the heat pump. Octopus are staggeringly cheap, but they have overestimated my heat loss and are specifying a pump that is too powerful, so it cannot modulate enough to be efficient during autumn and spring.
It will be interesting to see if Aria are any better than Octopus. They are certainly slick with the marketing and the product aesthetics, but, as highlighted in this thread, they might be prioritising easy install and maintenance over optimal performance.

Toodles
5045 kWhs
Reply to  IvanOpinion
1 month ago

@IvanOpinion I suppose that as there are no free lunches in this world, the Aria price has to incorporate likely costs for the 15 years of annual servicing and maintenance contract and I think it is also a hire purchase or lease type of purchase without a great initial outlay isn’t it? Regards, Toodles.

IvanOpinion
176 kWhs
Reply to  Toodles
1 month ago

@Toodles I think in the UK you pay for it all in the first year, but spread over 12 months. So the risk is more that you have prepaid for 15 years of maintenance, but if they go bust then you never receive it.

Toodles
5045 kWhs
Reply to  Mars
1 month ago

@Mars Or bronze, copper or summat! 😉

IvanOpinion
176 kWhs
Reply to  Mars
1 month ago

@Mars That’s a shame, as it introduces more risk that the product might not be any good.

Abernyte
2618 kWhs
Reply to  Mars
1 month ago


@IvanOpinion I got a very definitive reply from Aira this morning: “The Aira Heat pump is not based on or produced by Vaillant."
Black and white. So it’s their own unit.

Which seems at odds with this article:
By switching to one of its heat pumps, which are currently built by German manufacturer Vaillant, Aira claims that households can save 25% on heating-related costs. The firm said production of its own-brand heat pumps would begin in Poland in 2024.
Mmm..
 

IvanOpinion
176 kWhs
Reply to  Abernyte
1 month ago

@Abernyte They used to use Vaillant until the factory started, which it apparently now has, as they no longer use Vaillant. I don’t see the contradiction.

Majordennisbloodnok
3809 kWhs
1 month ago

There’s a lot of “inspired by", “timeless elements", “facilitated by", “leveraging" and “disrupting the market" in this marketing blurb. If I was playing bull***t bingo I’d have called out already.
Whilst I’m aware they want to sell the product, my main issue is that there is a lot of implication it’s a product designed for use in Scandinavia (which would be a good thing considering how robust they need their kit to be) but nothing in there that actually claims it directly. 

“With its roots in Sweden…"
“The design, inspired by Scandinavian aesthetics…"
“Signature Scandinavian design…"
“Ensures a comfortable temperature even on the coldest days…" (how cold is coldest?)

It may well walk the walk too but all I’m seeing at the moment is smoke and mirrors riding in on the coat tails of real Scandinavian ASHP installations. The consumers making up the current UK heat pump market are confused enough already without having to wade through weasel words.

AllyFish
3050 kWhs
1 month ago


There’s a lot of “inspired by", “timeless elements", “facilitated by", “leveraging" and “disrupting the market" in this marketing blurb. If I was playing bull***t bingo I’d have called out already

I had a good chuckle at this. 😉 The Aira YouTube product launch was targeting Germany, Italy and the UK markets, as a group launch of branded Vaillant product into those countries. Vaillant is made in Germany. There’s a lot of marketing BS around ‘Scandinavian countries are cold so we know how to make heat pumps work’. The HVAC Engineer in me shouts “it’s all about the absolute moisture content, stupid!" – Cold and dry Scandi weather is less arduous for a heat pump than the milder 100% humidity freezing fog perma-dank we get. The ice maker on my patio is testament to that.
I long to see an ASHP without a parasitic reverse cycle defrost method that robs heat of the hydronic circuit. Ebac has gone half way with a passive defrost feature, but is the only manufacturer I know to do so. I have a 30yr old Ebac CD30 industrial dehumidifier in my garage, still working, on R12 gas. It uses hot gas defrost, which is incredibly quick and efficient. They know a thing or two about this.

Toodles
5045 kWhs
Reply to  AllyFish
1 month ago

@AllyFish As I was reading the bumph about Scandi weather, I was thinking exactly the same! Apart from perhaps in Indonesia , are there any other such high humidity challenged environments? I suspect the UK is the highest in greater Europe anyway! Regards, Toodles.

Derek M
Editor
13554 kWhs
Reply to  Toodles
1 month ago

@AllyFish As I was reading the bumph about Scandi weather, I was thinking exactly the same! Apart from perhaps in Indonesia , are there any other such high humidity challenged environments? I suspect the UK is the highest in greater Europe anyway! Regards, Toodles.

I spent 4 years working in Pakistan, not too far from Karachi, on the Arabian Sea coast, where the humidity was so high that after rain there would be remaining puddles of water for several weeks because the water could not evaporate even in blazing sunshine.

The requirement there of course was for cooling rather than heating.

I do believe that the Vancouver area of Canada has a similar climate to the UK.

 

Toodles
5045 kWhs
Reply to  Derek M
1 month ago

@Derek M Oh well, we are not alone then! Toodles.

Majordennisbloodnok
Reply to  AllyFish
1 month ago



There’s a lot of “inspired by", “timeless elements", “facilitated by", “leveraging" and “disrupting the market" in this marketing blurb. If I was playing bull***t bingo I’d have called out already

I had a good chuckle at this. 😉 The Aira YouTube product launch was targeting Germany, Italy and the UK markets, as a group launch of branded Vaillant product into those countries. Vaillant is made in Germany. There’s a lot of marketing BS around ‘Scandinavian countries are cold so we know how to make heat pumps work’. The HVAC Engineer in me shouts “it’s all about the absolute moisture content, stupid!" – Cold and dry Scandi weather is less arduous for a heat pump than the milder 100% humidity freezing fog perma-dank we get. The ice maker on my patio is testament to that.
I long to see an ASHP without a parasitic reverse cycle defrost method that robs heat of the hydronic circuit. Ebac has gone half way with a passive defrost feature, but is the only manufacturer I know to do so. I have a 30yr old Ebac CD30 industrial dehumidifier in my garage, still working, on R12 gas. It uses hot gas defrost, which is incredibly quick and efficient. They know a thing or two about this.

To be frank, I hadn’t really thought about it like that but it makes perfect sense. That said, I think it perhaps even reinforces rather than detracts from the point I was making about the bandying about of language that implies suitability without actually claiming it. 
In Terry Pratchett’s book “The Light Fantastic", there is a wonderful quote covering this very topic.

“…descriptive writing is very rarely entirely accurate and during the reign of Olaf Quimby II as Patrician of Ankh some legislation was passed in a determined attempt to put a stop to this sort of thing and introduce some honesty into reporting. Thus, if a legend said of a notable hero that “all men spoke of his prowess” any bard who valued his life would add hastily “except for a couple of people in his home village who thought he was a liar, and quite a lot of other people who had never really heard of him.” Poetic simile was strictly limited to statements like “his mighty steed was as fleet as the wind on a fairly calm day, say about Force Three,” and any loose talk about a beloved having a face that launched a thousand ships would have to be backed by evidence that the object of desire did indeed look like a bottle of champagne."

Oh that we could hold Marketing departments to the same standards.
 

Abernyte
2618 kWhs
1 month ago

The company are extremely tight lipped about what is inside the case. Their PR is to manufacture an “Aira branded product", so where have a company that owns an energy storage company, a battery cell manufacturer and a steel producer acquired the experience in HP design and manufacture ( since 2015) or is it going to be a Grant/Chofu type OEM clone?  Enquiring minds would like to know, that’s all.
 

IvanOpinion
176 kWhs
Reply to  Abernyte
1 month ago

Enquiring minds would like to know, that’s all.

Completely agree on that. I’ll be quizzing the surveyor, though I imagine they won’t know.
 

IvanOpinion
176 kWhs
Reply to  IvanOpinion
29 days ago


I’ll be quizzing the surveyor, though I imagine they won’t know.

He said they have based the kit on existing technology, but the controls and app are new.
 

AllyFish
3050 kWhs
29 days ago


He said they have based the kit on existing technology, but the controls and app are new.

It’ll be a fairly standard R290 ASHP internally I think, covers, panels and grilles might be customised. They all come with serial Modbus comms now, from which 3rd parties can create user or installer control apps for remote control and monitoring, etc. That was what Aira were showcasing in their release video – it was all about the App & not the product. Such is the world these days, but the App is only as good as what it is controlling, the heat pump, which itself is only as good as the installation is. There’s a lot of variables at play – and for Aira to offer a 15 year guarantee means they either have an unprecedented control of the variables, or their guarantee is riddled with get-out clauses, especially the performance and efficiency guarantees. The 54year old cynic in me favours the latter.
I would be very surprised if Aira design & launch a completely new ASHP product from the ground up.

IvanOpinion
176 kWhs
Reply to  AllyFish
29 days ago

or their guarantee is riddled with get-out clauses, especially the performance and efficiency guarantees. 

Good point. I’ll ask to see a full copy of the wording. And get clarification whether they are guaranteeing efficiency.
 

IvanOpinion
176 kWhs
29 days ago

I found the details of the warranty. I don’t see any unreasonable get out clauses. And it is insurance backed. The only issue I can see is that it looks like they don’t guarantee the SCOP.
“The Warranty includes: 
the proper working of the air source heat pump; and  
the air source heat pump’s ability to maintain minimum indoor temperature as follows: 

Room 

Temp. (˚C) 

Living room 

21 

Dining room 

21 

Bedsitting room 

21 

Bedroom 

18 

Hall and landing 

18 

Kitchen 

18 

Bathroom 

22 

Toilet 

18 

 
The air source heat pump’s ability to maintain the above indoor temperature is conditional on the outside temperature not falling below the lowest expected temperature for the location where the air source heat pump is installed. You can find a list of the lowest expected temperatures in the Appendix to these Terms…
…If the air source heat pump fails to work properly within the Warranty Period, you shall contact us to inspect and arrange any necessary repairs. We may also contact you to inspect the air source heat pump system during the Warranty Period if we have reason to believe that there is an issue with it. We shall attempt to fix any identified issue at least three times. We may carry out any repairs or replacements that we deem necessary in order to fix the air source heat pump, which may include replacing the whole or part of the air source heat pump, adding or increasing the size of radiators, or changing pipework. You agree to allow us to carry out any and all inspections, repairs or replacements deemed necessary by us in order to get the air source heat pump working and complying with the Warranty. If you prevent us from doing this, it will invalidate the Warranty. 
We reserve the right to use qualified technical personnel of our own or companies operating in the same industry.  
If you do not report any defect to us as soon as reasonably possible and within two months from the date it was discovered, you shall not be able to ask us to fix the air source heat pump under the Warranty.  
You must not allow any third parties to carry out any repairs or other work involving tampering with the air source heat pump, and if you do, this shall invalidate the Warranty.  
If we are unable to fix the air source heat pump and get it working under the Warranty, we will refund the purchase price to you. 
If you sell your home which has the air source heat pump in it, the Warranty can be transferred to a new owner if you notify the change of ownership to us by e-mail to contact@airahome.com or by sending us a letter in the post. The new owner is then bound by the provisions of these Terms."
 

Abernyte
2618 kWhs
29 days ago


Their goal is to elevate the industry’s benchmarks,

How does that square with them using a 40 ltr buffer? I thought that buffers and LLH’s were the villains of the piece? Their marketing is undoubtably flashy and the word salad is second to none but why do I get an uncomfortable feeling that it is all fur coat and no knickers?

Toodles
5045 kWhs
Reply to  Mars
29 days ago

@Mars A guarantee of comfort levels is one thing but… is this going to be achievable at a decent COP? Is COP featured as much in their flashy presentation as comfort levels are? Cynically yours, Toodles.

Brendon Uys
1882 kWhs
Reply to  Mars
25 days ago

@Mars It is a physical and practical impossibility to balance a buffer in all instances and with varying loads, flow rates, temperatures and compressor outputs. It is quite simple really, if you have 1 side fixed, and the other variable, or the 2 side vary independently, there is no chance of maintaining a balance. To balance the buffer, the flow rates, temperatures and load have to be identical, on both sides, all the time without exception. Any variation, causes a reduction in efficiency. Basic Thermodynamics.

IvanOpinion
176 kWhs
29 days ago

They do seem to hit what might be a sweet spot for a chunk of the market. I’ve had 5 quotes for a heat pump and they are cheaper than all except Octopus.
They have specified a buffer in their quote to me, so I’ve asked them to explain why it is better.

Brendon Uys
1882 kWhs
12 days ago

Caution everyone, this manual stipulates the installation of a buffer tank, so, the promised guaranty of supplying sufficient heat, may come at a very high price.
The unit is no quieter than any other unit out there (57 DB)
It says it has an “Operation limit temperature (TOL) -10ºC" then says “Operating limits -25°C to 45°C"  Take your pick.
The 10 Kw does not comply with permitted development, it is 0.72 m3, therefore needs planning permission for every installation.
It is not on the ENA database yet so connection may be an issue.
Just pointing the facts out, there is a lot of sales BS out there.
 

Majordennisbloodnok
3809 kWhs
12 days ago


Just pointing the facts out, there is a lot of sales BS out there

You surprise me, @Brendon Uys 🥸

IvanOpinion
176 kWhs
7 days ago

I’ve learned some more from my discussions with Aira.
They still fit Vaillants if the customer prefers. The warranty is reduced to 5 years, compared to 15 for the Aira own brand. For me, a Vaillant would be about £1k higher price.
The 8kW Aira ASHP has a minimum output of 3.8kW. I’m surprised that it can only modulate down by a half. This seems to raise concerns about cycling in mild weather.
Their reasons for specifying a buffer tank are to guarantee minimum volume in the system for defrost and stop regular start-stops of the system which affects COP and wear on the compressor. I’m going to ask for more details of how they ensure balanced flow rates both sides.
The customer cannot adjust the weather compensation curve. This seems to mean that if actual heat loss is different from the modelled heat loss (as it often will be), the weather compensation will be sub-optimal and the customer cannot do anything about this. Perhaps their system can automatically tweak the curve – I’m going to ask.
Although they quote a firm price based on a short inspection, you don’t find out what SCOP they expect until they do the heat loss survey. To do that, you need to accept the quote, so you need to sign up without knowing one of the most crucial aspects of the system design. However, you do have the right to cancel. They seem to think that once the design is done you would owe them £500 if you cancelled then, though I don’t think that’s the effect of their T&Cs. (To be fair, Heat Geeks require you to pay £350 for them to come and do the survey, so not that different.)

HCas
173 kWhs
Reply to  IvanOpinion
4 days ago

@IvanOpinion Thank you! Keen to hear more about the WC point. Quite strange that customers wouldn’t be able to adjust that!

IvanOpinion
176 kWhs
Reply to  HCas
4 days ago


@IvanOpinion Thank you! Keen to hear more about the WC point. Quite strange that customers wouldn’t be able to adjust that!
They told me that they monitor the heat pump remotely and can make adjustments if necessary. The implication was that this would include optimising the curve, though they did not explicitly say so.
This perhaps raises another concern about Aira. Their system does lots of clever stuff, including this remote monitoring, but also using weather forecasts to adjust the output in anticipation and working out your hot water usage and adjusting the HW production accordingly. That’s great, but it does mean that Aira customers are reliant on Aira continuing to run its servers and keep the app updated, for the 20-odd years of life of the ASHP.
I guess this is true for all ASHP manufacturers, because (AFAIK) all their controls run via apps and depend on servers on the cloud. But Aira are a start up, which I think means there’s a higher risk that they might not be around in 5 years time than for, say, Vaillant or Daikin. The repair and maintenance warranty on Aira is insurance backed, but I’m assuming there are no arrangements to ensure continuity of operation of the servers and updates of the app. 
 

Majordennisbloodnok
Reply to  IvanOpinion
4 days ago



This perhaps raises another concern about Aira. Their system does lots of clever stuff, including this remote monitoring, but also using weather forecasts to adjust the output in anticipation and working out your hot water usage and adjusting the HW production accordingly. That’s great, but it does mean that Aira customers are reliant on Aira continuing to run its servers and keep the app updated, for the 20-odd years of life of the ASHP.
I guess this is true for all ASHP manufacturers, because (AFAIK) all their controls run via apps and depend on servers on the cloud. But Aira are a start up, which I think means there’s a higher risk that they might not be around in 5 years time than for, say, Vaillant or Daikin. The repair and maintenance warranty on Aira is insurance backed, but I’m assuming there are no arrangements to ensure continuity of operation of the servers and updates of the app.  

I quite agree. Everything Aira is touting seems to be focused on removing control from the customer’s hands. That’s worrying.
As for the other ASHP manufacturers, that’s not quite the same. Yes, they all provide IoT-enabled solutions with apps, APIs and cloud storage, but they are provided supplementary to what is basically a hardware choice on the customer’s part. Moreover, if a customer wants to remove reliance on the manufacturer’s remote systems they can do so by use of the on-site controls (either a box on the wall or talking via something like Modbus to control locally).
Aira’s approach feels to me only a hop, skip and a jump away from introducing a model whereby the installed kit is “leased" and never actually owned by the customer despite having to wear the up-front cost. Rather heavy-handed, it feels.
 

IvanOpinion
176 kWhs
Reply to  Majordennisbloodnok
4 days ago


Aira’s approach feels to me only a hop, skip and a jump away from introducing a model whereby the installed kit is “leased" and never actually owned by the customer despite having to wear the up-front cost. Rather heavy-handed, it feels.
 
I think their preferred business model is that the payments are spread over 10 or 15 years, so this is in effect a lease. In the UK, regulations make it difficult for them to do this, so payments are only spread over 12 months. But perhaps this explains Aira’s approach: they think of themselves as offering a heating service, not just an installation. 
If the payments were spread over 10 years then that would be more reassuring, because there’s an incentive for Aira to continue to support installed machines and the customer would just stop paying if the support is withdrawn.
 

HCas
173 kWhs
Reply to  Mars
3 days ago

@Mars Agree, definitely a trend. We’ve seen the same with solar PV. Some do it for batteries as well. Heat pumps is slightly less straightforward but will get there. I know in the Netherlands it was quite popular for a while.

IanMK13
987 kWhs
Reply to  IvanOpinion
3 days ago


That’s great, but it does mean that Aira customers are reliant on Aira continuing to run its servers and keep the app updated, for the 20-odd years of life of the ASHP.

That’s why I didn’t go for a Tado controller for my boiler control 7 or 8 years ago.  Instead, I went with a Drayton miGenie internet-enabled controller.  Despite my forward-thinking, Drayton have recently stopped support for this so now my App doesn’t work and reprogramming the timer and temperature is a right faff! My strategy now is to use Home Assistant and make sure I can control everything myself.

….
Aira’s approach feels to me only a hop, skip and a jump away from introducing a model whereby the installed kit is “leased" and never actually owned by the customer despite having to wear the up-front cost. Rather heavy-handed, it feels.

Like ‘Software as a a service’….

Majordennisbloodnok
3809 kWhs
3 days ago


Like ‘Software as a a service’….

Precisely

Abernyte
2618 kWhs
3 days ago

@Mars I know nothing of this company Fornax other than what I have gleaned and from their website. They have been trading for less than 18 months and have capital of less than £80,000. They are selling a credit agreement funding package to purchase a heating system installed by a “local heating engineer" and are an appointed representative of an investment – seed capital product design company. There is no reference on their site to whose HP they are installing.  How do you see them being forced to uphold a long term guarantee?
Like Aira they do have a flashy website though.

IvanOpinion
176 kWhs
Reply to  Mars
2 days ago

Based on my experience, the answer is no, unless the house is abnormally well insulated. Heat Geeks do a guarantee of performance at MCS standard room temps (and charge handsomely for it), but their quote to me refers to a SCOP of 3.6, which is no higher than Octopus are projecting. So, they are setting a pretty low bar for performance.  Aira don’t guarantee any SCOP (other than the MCS minimum of 2.8). But their marketing calculates cost savings using a comparison of 20000 kWh of gas vs 4500 kWh of electric. They don’t specify what level of efficiency of gas boiler they assume, but with 90% that would be 18000kWh of heat, so a SCOP of 4. They claim a SCOP of 4.7 for their own-brand units, but that is at 35 degrees average and they do not disclose the figures for other water temperature averages. I don’t know how realistic a 35 degree average is, for a normal house. Aira perhaps need to rein in their marketing people a bit, because when I detect BS in some of what they claim, I then get very sceptical about other claims, such as SCOPs and quality. An example of BS is the claimed cost savings over the life of the heat pump. Most of the savings turn out to relate to not paying for servicing of a gas boiler for 20 years. They calculate this based on £40 per month, but that must be a cherry picked figure. Most people will be paying more like half that for boiler cover. For those people, the savings will be about £4k lower.

GunboatDiplomat
63 kWhs
20 hours ago

On the whole marketing claims vs reality on performance I came across this Are ASHP datasheets reliable? | Crog.Uk which highlights another example where manufacturer marketing data sheets don’t seem to marry up with other figures like the MCS SCOP.

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