Happy New Year everyone!
As we head into 2026, I thought it would be genuinely interesting (and fun) to find out who the “typical” British heat pump owner really is. Are we all Guardian-reading, organic-eating, EV-driving eco-warriors? Or are we secretly just a bunch of spreadsheet-loving bill-minimisers who jumped on the Boiler Upgrade Scheme bandwagon?
Let’s settle it once and for all with the Great British Heat Pump Persona survey. It’s completely anonymous, no email required and should take a couple of minutes to complete.